News
What's happening at Ertex.
Showroom openings, engineering milestones and the occasional vehicle handover — a running record of where Ertex has been building and expanding.
Expansion
The Dubai showroom opens on Sheikh Zayed Road
Ertex opened a dedicated Dubai showroom to put its VIP vehicle design and engineering within reach of clients across the Middle East. The Al Quoz 3 location pairs the Ankara production centre's design and engineering work with a local point of sale, consultation and delivery — the fourth Ertex showroom after Ankara, Istanbul and Düsseldorf.
Sustainability
Ertex Koru begins: ten trees for every vehicle
Ertex launched its Ertex Koru programme, committing to plant ten trees in Kırşehir for every vehicle the company produces, each planting linked back to that vehicle's own record. It turns a standard production milestone into a standing environmental commitment rather than a one-off gesture.
Delivery
A custom VIP build delivered to entertainer Reynmen
Ertex handed over a bespoke VIP vehicle built to content creator and musician Reynmen's own usage requirements, including a starlit ceiling headliner and comfort-focused cabin amenities — one example of the personalised commissions Ertex builds for public-facing clients alongside its standard collection.
History
From an Ankara workshop to an international holding
What began in 1989 as a small vehicle-customisation workshop in Ankara has grown into a design, engineering and manufacturing operation with showrooms in four countries — and, alongside the vehicle business, a wider Ertex Holding footprint spanning tourism and retail investment.
Engineering
Etox: an early electric sports car concept
Long before electric vehicles were common, Ertex's Etox project — started in 2004 as one of Turkey's early sports-vehicle ventures — evolved into an electric concept by 2006, developed with METU (ODTÜ) and government support. It stands as an early marker of the engineering ambition behind the company's later work.
Network
One production centre, four points of contact
Design, engineering and manufacturing stay centralised at the Ankara production centre, while the Istanbul, Düsseldorf and Dubai showrooms handle local consultation, sales and delivery — a structure Ertex uses to keep production quality consistent while serving clients across Europe and the Gulf.